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FAQ

Who is SocialEyez?

SocialEyez is the first comprehensive resource for monitoring and analyzing social media content from the MENA region and beyond, combining the latest technology with the expertise of linguistic and social media experts.

We are the world's first Arabic & Persian language social media analytics company.

We enable you to better monitor, understand and measure worldwide public opinion and consumer trends. By consulting human experts, we effectively identify and engage with the key influencers of the fast-moving social media landscape.

What is social media?

Social media is the various forms of user-generated content, and the collection of websites and applications that enable people to interact and share information online. It includes user?created video, audio, text and multimedia content that is published and shared in a social environment such as blogs, forums, message boards, wikis, micro blogs, and social networks. Social Media is a channel that enables you to accurately and efficiently monitor consumer perceptions and reactions in a near-real time basis.

What are social media types?

Social media types consist of:

  • Social networking sites, where people connect with friends, share information and opinions e.g. Facebook
  • Blogs, where individuals take over the role of journalists, publishing information from their perspective e.g Jeeran
  • Micro-blogs e.g. Wordpress or Twitter
  • Message Boards/Forums, where users discuss different topics and have conversations e.g. Maktoob
  • Video/photo sharing sites e.g. Youtube

 

Why is social media monitoring important?

Social media monitoring is your ear to the World Wide Web. It enables you to find, evaluate, and listen in on the conversations that are important to you and critical to your business. It is less expensive and time-consuming than formal, structured consumer surveys or polls. The unobtrusive listening nature of social media monitoring provides an often more accurate, honest, and dynamic view of the marketplace and consumer attitudes.

How is SocialEyez different from other social media monitoring services?

We promise our clients “flavor”, because we offer customized and comprehensive search support giving optimal results based on their objectives. We have on–the–ground local language experts who understand regional dialects, slang terms, and colloquialisms. Unlike our competitors, we offer our clients social media alerts, to enable them to receive real–time email notifications of postings about their company, competitors, and industry to which they may want to respond or react to. This way, our clients will never be caught by surprise.

What are the other services offered?

 

  • Social media monitoring and analysis
  • Social media strategy
  • Social media Integration
  • Social profile creation and management
  • Community building strategy development
  • Reputation management

 

What types of reports do you offer?

We offer easy-to-read, easy-to-understand, actionable analysis reports customized to fit your individual needs. These are monthly Qualitative and Quantitative Analysis Reports which include sentiment analysis, in-depth analysis, key outtakes, top discussed issues, key influencers, demographics of users, geographical breakdown of users, share of coverage by volume, co-located terms, top domains and top languages.

What are the languages you search content in?

We are able to process Arabic content with astonishing speed and accuracy.

And it doesn't stop there. While we monitor and analyze Arabic social media content better and more thoroughly than any other agency in the world, we also monitor across the globe in different languages, including English, French, Spanish, German, Dutch, Persian, Russian, and even Chinese.

Which media sources can you monitor?

If it’s out there we can monitor it! We can capture any data users share on the Web. We look at blogs, message boards, forums, social networks, wikis, microblogs, video/photo sharing sites, news sources and more.

Can I refine my searches to a country, demographic, language or time frame?

Definitely! The tool enables you to dissect all the metadata you want. For example, you can search for comments made during the month of November by 25-to 34-year-old females living in Dubai only in Arabic.

Can I capture key words that are misspelled or written in a different way?

Yes! You can enter as many spelling and writing variations in the system as you please, and we try to be as thorough as possible with our variations in order to capture as much information as possible for our clients.

How do you determine sentiment?

Unlike its competitors, SocialEyez provides both automated and manual analysis options to our clients. The manual analysis will provide the client with an accurate overview of the brand perception.

How extensive is the database?

We began monitoring social media space in the beginning of 2007, and we have stored all the data in our social media warehouse since. At last count, we have over 9 billion results, available to all our clients … and we are adding to them every day.

Are there limits on the number of searches or queries?

None! We do not charge by the number of search terms, so clients get unlimited search terms.

How and when can I start monitoring?

You can immediately start tracking your topics. SocialEyez is a web based platform; there’s no software to install, so you can access your account from anywhere. All you need is an internet connection and a web browser.

You can run searches and queries in real time, and export the results to create customized reports. You can also search any keyword - brand, person, product, etc. - with no limits on the number of queries you can make.

What about a free trial?

Sure! New clients are welcome to attend a free webinar before receiving their trial credentials. We start by walking you through the tool, and offering a few tips and tricks to help create a search query. It’s a great chance to ask questions and get a thorough review so you can easily explore on your own afterwards.

How much does the service cost?

Pricing varies according to the amount of storage space that needs to be reserved within our data warehouse. (Result storage options are 10,000, 15,000, 30,000, 150,000, 400000 and 1000000.) We do not charge by the number of users (client gets unlimited users).