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Why Social Media?

Social Media is a channel that enables you to accurately and efficiently monitor consumer perceptions and reactions on a near-real time basis. Never before could you gain valuable consumer insight on what 100,000 consumers said about your product or service last month – or just this morning – at the click of a button and without having to invest hundreds of thousands of dollars in research.

The use of social media has exploded worldwide - relative-newcomer Twitter now has 55 million registered users and receives 6 million unique visitors a month. Gaining an astonishing 100 million users in just nine months, Facebook would be the fourth most-populated country in the world if it were a real nation.

Included in this growing phenomenon are over 350 million people in 25 countries who communicate in Arabic. Yet there has been no way to effectively gauge consumer trends, social acceptance, and public sentiment by monitoring, capturing, and analyzing native Arabic content - until now.